Description of the Service
This is a web analytics service. It allows the user to measure advertising ROI as well as track Flash, video, and social networking sites and applications.
Processing Company
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Protection Officer of the Processing Company
Below you will find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Purpose of the Data
This list represents the purposes of data collection and processing.
Technologies Used
This list includes all technologies used by this service for data collection. Typical technologies are cookies and pixels that are placed in the browser.
Data Collected
This list contains all (personal) data collected by using this service.
- App updates
- Click path
- Date and time of visit
- Device information
- Downloaded files
- Flash version
- Location information
- IP address
- JavaScript support
- Visited pages
- Purchasing activity
- Referring URL
- Usage data
- Widget interactions
- Browser information
Legal Basis
Below are the legal bases required for the processing of data.
- Consent: Art. 6 Para. 1 S. 1 lit. a GDPR and § 25 Para. 1 S. 1 TTDSG
Location of Processing
This is the primary location where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
Retention Period
The retention period is the time span for which the collected data is stored for processing purposes. The data must be deleted as soon as it is no longer needed for the stated processing purposes.
- The retention period depends on the type of data stored. Each client can choose how long Google Analytics retains the data before it is automatically deleted.
Transfer to Third Countries
Some services forward the collected data to another country. Below is a list of countries to which the data is transferred. This can happen for various reasons such as storage or processing.
- United States of America, Singapore, Chile, Taiwan
Data Recipients
Below are the recipients of the collected data.
- Google Ireland Limited, Alphabet Inc., Google LLC
Click here to read the privacy policy of the data processor
https://policies.google.com/privacy?hl=en
Click here to read the cookie policy of the data processor
https://policies.google.com/technologies/cookies?hl=en
Click here to deactivate this processor for all domains
https://tools.google.com/dlpage/gaoptout?hl=de
Information on Storage
Below you will see the longest possible duration of storage on a device as set when using the cookie method, and whether other methods are used.
- Maximum age of cookie storage: 2 years
- Non-cookie storage: no
